Wembley Park is set to expand its retail offering after its developer Quintain signed leases on five new space, including one that will soon be home to a 30,000 sq ft ‘super gym’.
EQL Fitness, as the company will soon be known following a rebrand from its original name ‘3M Fitness’, already operates CrossFit Putney and is now set to significantly enhance its gym offering with the launch of a 29,187 sq ft facility in Wembley Park.
The new gym will feature a fully-fledged CrossFit studio on the lower-ground floor, which will also serve as an events space to be utilised by fitness brands and partners. The upper-ground floor will be home to a diverse range of gym equipment and spaces, including treadmills, free weights, a spin studio, a yoga room, a space with sauna and steam room and changing facilities.
EQL Fitness will be joined by a new Pilates concept El Estudio, which is set to take 1,970 sq ft, as well a bike repair shop Fix Your Cycle will take 1,389 sq ft.
In addition, Quintain Living – which manages what will be the single-largest Build-to-Rent site in the UK – has signed a lease with Out of Office Coffee in its flagship Canada Gardens development.
Michael Thoburn, co-founder of EQL Fitness, said: “Wembley Park is an iconic sporting destination, so, as a fitness business it felt like an unmissable opportunity to grow our business among other brilliant retail, leisure and lifestyle brands. With Wembley Park’s thousands of residents and workers, we can’t wait to grow our fitness community and become part of the fabric of one of London’s most exciting neighbourhoods.”
Matt Slade, retail director at Quintain, said: “These new developments further build on our reputation as one of London’s most exciting retail and leisure destinations, bringing together independents and big-name brands, from local family businesses to even hosting the UK’s second Amazon Fresh.”
