Menswear brand to open first store outside London at Bullring
The Bullring estate, Birmingham’s iconic shopping destination that comprises Bullring, Grand Central and Link Street, has signed a lease with German fashion group Hugo Boss tolaunch its first Hugo standalone store outside of London, and second in the UK. The new 3,000-sq ft menswear-only store will open in November 2018.
Hammerson commercial director Iain Mitchell said: “This high-profile signing, the first Hugo standalone store outside of London, is a clear sign of the Bullring estate’s appeal as one of Europe’s leading retail and leisure destinations.”
