Landsec has announced a new retail concept for Bluewater, which will showcase an array of independent brands within a dedicated space.
The project is a partnership between Landsec, the local trade organisation, Produced in Kent, and its members and will serve as a destination for Bluewater’s guests to sample produce from across the region.
The 2,000 sq ft store is set to be at Bluewater for six months, featuring dedicated demonstration spaces, tasting stations and other interactive features.
It will work on a rotating basis and regularly introduce new brands, to keep the destination’s and concept’s offer fresh and exciting for guests, and to provide a physical platform for as many brands as possible.
Several businesses have been introduced, including Shepherd Neame, Kent Crisps, Kentish Pip, Maidstone Distillery, Coffee Bean Shop, Fudge Kitchen and Meopham Valley Vineyard with more looking to join as Christmas approaches.
Britain’s oldest brewer and independent family business, Shepherd Neame, which has been based in Kent for over 300 years, will be offering a range of beers from their extensive portfolio at the retail theatre.
Kent Crisps, which partners with some of Kent’s finest producers to create a range of delicious hand cooked crisps, as well as A Little Bit Co, which creates dressings, sauces and dips infused with fresh herbs, will also be taking a space within the market
Rob Hardie, portfolio director for co-owner and asset manager of Bluewater, Landsec, commented: “Our latest concept at Bluewater will elevate local brands in a creative and dynamic way. Produced in Kent highlights Landsec’s intention to create opportunities for small business that inspire consumers, and once again highlights our vision to create destinations that embrace and celebrate the rich variety of products and entrepreneurs on our doorstep.”