Legal & General Investment Management Real Assets (LGIMRA) has launched the second phase of its strategy to reinvent and reframe its retail places, revealing three new initiatives to create places and experiences that go beyond traditional retail: Gather, Street Market and Public.
LGIMRA has created independent trader markets, a new events programme and new public realm spaces at The Dolphin Poole, The Grosvenor Northampton, The Overgate Dundee, and The Beacon Eastbourne.
Gather will curate more than 3,000 live performances and programmed events a year delivered by a number of local hosts. The community events and activities will include music and dance performances, yoga, boxercise, kids care, music schools, book clubs and much more all curated in-house by newly appointed Community Curators.
Street Market will feature a selection of local makers, merchants and foodies, working with content providers to deliver the freshest ideas across LGIMRA’s spaces.
And Public will unit the offer and act as an anchor to bring people to play, work and meet in the heart of the community.
Denz Ibrahim, head of retail and futuring for LGIM Real Assets, said: “Gather, Market and Public bring a refreshing new perspective on what shopping centres can and should provide for their communities. This is a continuation of our making incredible, future ready places for people to spend time in. The new additions enable us to turn a quick trip to the shops into a totally unique experience.”
Bill Hughes, head of real assets for LGIM, said: “The second reimagining phase is a further strand in our wider strategy to reframe and reposition our retail offering. It further enhances the shopping experiences in these initial four towns and cities and delivers dynamic, multi-faceted and future ready experiences.
“We are diversifying our occupier base to create truly relevant retail places for our partners, driving value for our investors and delivering better experiences for our customers.”